IPS or Indoor Positioning Systems not only helps your users to find the way around indoors, but also analyze data and bring customized information to enhance any experience.
Ever since people began to explore we have been using positioning techniques to navigate and to locate objects. This has been done at land, on sea and even in space. Today we easily take our navigation systems for granted when all that is required of us is to start an app on a smart phone.
GPS doesn’t only shows us a way to our final destination but it can also be used to help us adjust the information based on our current location, thus enhancing our user experience. But the GPS only works outdoors, right?
Imagine the possibilities of navigating indoors: to search for this strangely located office in the venue you just entered, or why not check how far away you are from that small café you saw when you entered the building. All of this is possible with indoor positioning technology from SenionLab and a smart phone of any brand.
Indoor positioning is not only beneficial for users in a hurry, or customers lost in your venue. By analyzing anonymous data from a group of users it is possible to find bottlenecks for instance, this allows you to adapt the environment in your warehouse, hospital or airport to better fit your users.
5 ways to use Indoor Positioning
This upcoming year I will be following SenionLab as a Tech Pilot. During this time, I would like to explore the areas where this technology can help you and your users, improving customer experience and help you develop your business. Here you can find a few suggestions on how indoor positioning can be applied
- Analyze people’s movements inside your crowded warehouse to improve efficiency on site by eliminating unnecessary movements.
- Help users to navigate to their specific products based on their shopping list, even adding a customized discount at a certain time or in a given area.
- Send customized updated information to travelers at a certain gate at the airport in their preferred language.
- Suggest alternative transfers for users in metro during rush hours to avoid bottlenecks and faster get to the preferred line.
- Be able to locate and position every single person in a mine, in case of an emergency, and optimize a rescue action if an accident occurs.
How would you use this technology to improve your user’s experience? Let me know and you might be chosen to try one of our demo systems.