If you feel that the development is under control you are probably not innovating fastly enough. Studies show that good practice is to let the customers interact and feedback during 70% of the development process. Let me give you some food brain for your future innovation processes.
I will start by pretending that I’m the head of a development department at a digital company. My focus area is to improve the products incrementally and for each release the customers expect a better version, and so far this has been the case. Then I ask myself, is this innovation? Well, the product is getting better so in some sense it probably is, but hey, what I really aim for is a leap forward where I unlock new value throughout the change. This means that I will break new ground during the innovation process, for example maybe refine the product for a new field no one have thought about. So how can I do that?
Join the trend
Well, first let me challenge you and say that if you feel that the development is under control you are probably not innovating fastly enough. So therefore we need to do things differently. Let us look at trends among other digital companies. One trend is to put the customer in focus and let them be a part of the development instead of putting the organization in the center. Studies show that good practice is to let the customers interact and feedback during 70% of the development process. Instead of protecting you start sharing what you try to do and allow feedback from the intended customers. Think about it, if you try to implement something no one will use, you will be aware of that much earlier in the process. You also get the opportunity to implement the solution towards the real need instead of a need you believe is there. New ideas that you haven’t thought about might emerge as well that eventually will turn into new products. So how can a company get feedback like this?
How to do it
Well, one way is to release open data for the product. Another way can be services like http://ideahunt.io/ where customers can feedback and provide ideas for a product or new ideas for development in other fields. One company that currently use this service is Spotscale and you can find the campaign at http://ideahunt.io/coach/campaigns/what-stunts-should-spotnik-pull-off/brief